At Nifty, we’re always on the pulse of the latest industry updates and LinkedIn recently rolled out a new feature that allows company pages to add a LinkedIn Verification Badge which highlights your page as the real deal.
With this update, LinkedIn is making it easier for businesses to prove their authenticity and for users to confidently engage with verified brands. It’s a win-win that enhances the overall credibility of the platform and the businesses that thrive on it.
In addition to the verification feature, LinkedIn is also enhancing its suite of tools for company pages, including improved analytics and job posting options. This means more power in your hands to connect with your audience and measure your impact, but for now, we’re focusing on the new badge.
In today’s digital landscape, trust is everything. Whether you’re a small startup or a global brand, establishing and maintaining credibility online is crucial. That’s why LinkedIn has introduced this new feature to help you stand out in a crowded market.
What is the LinkedIn Verification Badge?
The LinkedIn verification badge is a new feature that allows company pages to authenticate their identity on the platform. Once verified, your company page will display a small blue badge similar to the ones on Twitter and Instagram.
Why is this Badge Important for Marketers
The LinkedIn verification badge is more than just a symbol – it’s a strategic tool and here’s why.
- Builds Trust and Credibility: A verified badge instantly tells your audience that your company is authentic and trustworthy. This is especially important in an era where misinformation and fake profiles are rampant.
- Increases Visibility: Verified pages are often favoured by LinkedIn’s algorithms, meaning your content could be more likely to appear in searches and feeds. This can lead to increased visibility and reach for your brand.
- Enhances Brand Authority: Being verified sets you apart from competitors who might not have the badge. It’s a mark of authority and can boost your brand’s reputation within your industry.
- Improves Engagement: Users are more likely to follow, engage and interact with pages that are verified, knowing that they are dealing with a legitimate business.
How to Unlock the LinkedIn Verification Badge
Unlocking the LinkedIn verification badge isn’t an automatic process because your company needs to meet certain criteria. Here’s a step-by-step guide to getting your page verified:
- Complete Your Company Profile: LinkedIn prioritises fully completed profiles for verification. Make sure all sections of your company page are filled out, including your logo, company description, contact information and website URL.
- Maintain an Active Presence: LinkedIn looks at how active your page is when considering verification requests. Regularly post updates, share industry news and engage with your followers to show that your page is active and engaging.
- Verify Your Email Domain: LinkedIn may ask you to verify your company’s email domain to ensure that the request is legitimate. This involves confirming that your email address matches your company’s official domain.
- Adhere to LinkedIn’s Policies: Make sure your page follows LinkedIn’s community guidelines and doesn’t engage in any behaviour that could be considered spammy or inauthentic.
- Apply for Verification: Once your profile is complete and active, you can apply for verification through LinkedIn’s settings. The platform will review your application and notify you if your request is approved.
Best Practices for Leveraging Your New Badge
After securing your LinkedIn verification badge, it’s time to make the most of it. Here are some best practices for leveraging your newly verified status.
- Promote Your Badge: Don’t be shy about showcasing your verification badge. Mention it in your posts, include it in your email signature and highlight it in your marketing materials.
- Engage More with Your Audience: Use your verified status as a conversation starter. Engage with your audience by asking questions, sharing insights and responding to comments. The more active you are, the more value you’ll get from being verified.
- Monitor Your Performance: Keep an eye on your LinkedIn analytics to see how the verification badge impacts your engagement and reach. Use this data to refine your content strategy and make informed decisions about your LinkedIn marketing efforts.
LinkedIn’s Badge of Honour for Your Brand
The LinkedIn verification badge is more than just a blue checkmark – it’s a badge of honour that can elevate your brand’s credibility, visibility and engagement. By following the steps outlined above, you can unlock this powerful tool and start reaping the benefits of a verified LinkedIn presence.
At Nifty Comms, we’re excited about the possibilities this new feature brings for our clients and partners. If you’re looking to boost your LinkedIn strategy and leverage the latest updates, we’re here to help. Let’s connect and take your LinkedIn marketing to the next level.
