The Instagram Threads update is packed with features designed to make life easier for both creators and businesses by offering a suite of tools that will help with content planning, audience insights and more flexible posting options.
With these new features, it’s clear Threads is evolving bit-by-bit to meet the needs of its user base and who knows, it might even become the new Twitter (ahem, X) eventually.
So, what’s new in Threads? Let’s break it down.
Scheduling Posts: Finally!
One of the most anticipated features in the Threads update is the ability to schedule posts. Creators and businesses can now plan their content ahead of time, which is a massive relief for anyone managing a consistent online presence. The ability to create and schedule posts in advance means you can map out your content for days – even weeks – in one sitting.
The scheduling tool allows you to choose specific dates and times to publish your Threads posts and ensures your content reaches your audience when they’re most active, even if you’re not available to post in real time. Whether it’s scheduling multiple posts a day or planning for an entire campaign, this feature will save creators and marketers time and effort.
Insights to Better Understand Your Audience
In addition to scheduling, the Threads update introduces insights – one of the most important tools for understanding how your content is performing. With this feature, creators and businesses can track key metrics such as views, replies, reposts and quotes on their posts.
But that’s not all. The insights also offer a detailed look at your follower demographics, including age, gender and location. This data is incredibly valuable for crafting content based on your audience’s preferences and ensuring you’re creating posts that resonate. Imagine knowing which types of posts your audience prefers based on metrics and adapting your strategy accordingly – it’s a real game-changer for anyone serious about growing their presence on Threads.
Multiple Drafts: Capture Every Idea
Sometimes the best ideas come at random moments… or you might have multiple versions of a post you’re working on. Threads’ new update also introduces the ability to write and save multiple drafts of your posts.
Now, creators can save up to 100 drafts at any given time, allowing them to refine their ideas before sharing them with the world. This flexibility is perfect for businesses that want to brainstorm different campaign angles or creators who need time to perfect their messages. The best part? These drafts don’t expire, so you can return to them whenever you’re ready to post.
Multi-Link in Bios: Cross-Promotion Made Easy
The Threads update also adds the option to include multiple links in your bio. This is a great opportunity to promote across multiple platforms or direct traffic to different websites, stores or projects.
Gone are the days of constantly updating your single link based on what you’re promoting that week. Now, you can link to your website, blog, portfolio or social media platforms all at once. This feature streamlines cross-promotion and gives users more ways to engage with your content beyond just Threads.
But Here’s The Twist… These Thread Features Will Be Available On Desktop First
While these features are rolling out on desktop/web first, Threads has plans to expand them to mobile users down the line. The decision to prioritise web features reflects the growing importance of web-based content creation and management. For businesses and creators who prefer to plan and manage content from a desktop, this is great news.
It’s all about making content planning and engagement easier and Threads has clearly taken user feedback into account with this new update.
The Future of Threads
Instagram’s Threads has been gradually improving since its introduction and this latest upgrade demonstrates that the platform is committed to meeting the needs of its growing user base. The ability to schedule content, analyse performance and streamline cross-promotion is a huge step forward for the platform.
But it’s not stopping there. Threads has teased even more updates in the pipeline, including collaborative tools and enhanced API integrations, which will likely boost its appeal to businesses and creators alike.
For now, though, these latest features should be more than enough to get creators excited. If you haven’t explored the Threads new update yet, now’s the time to jump in and see how these tools can help you plan smarter, connect better and grow your presence on the platform.
