Cupid is sharpening his arrows & TikTok is preparing to help marketers craft their most successful Valentine’s Day campaign yet. Love might be in the air but so is opportunity.
The report highlights what brands can do to capitalise on TikTok’s high engagement during one of the year’s most significant shopping moments.
Here are our top takeaways:
- Love is Universal: Romantic relationships take the lead role throughout the day. However, TikTok suggests exploring self-love, friendship and family bonds this year to maximise your Valentine’s Day campaign reach.
- Start Early: Over 42% of TikTok users start Valentine’s shopping a month before Cupid strikes. Early starts give you a better chance to grab more attention.
- TikTok Drives Action: According to TikTok, 73% of its users say they’ve been inspired by a Valentine’s-related post. Start posting content all about love, from recipes and presents they can buy to planning that special day for your audience.
Valentine’s Day is about creating connections and standing out with content that lets your audience love themselves just as much as their partner or partners. Make the content personal, authentic and most importantly, shareable.
If you’ve been ghosting TikTok, consider this your love letter to give it a go. Don’t just dip your toes in. Jump in, experiment and let your audience fall head over heels for your brand.
